Every year, over 150,000 people from across the globe visit the most prestigious flower show in the world - The Chelsea Flower Show. The RHS Chelsea Flower Show (CFS) is an epic, five-day garden event, hosted in the grounds of the Royal Hospital Chelsea in London. We are working with the Woodland Trust on their digital revamp, and as part of this we were asked to help craft an awesome, storytelling exhibition experience to bring to life the UK’s richest wildlife habitat.
Some of the Rawnet team had a chance to visit the Chelsea Flower Show to see the awe-inspiring Woodland Trust exhibition first hand. The exhibit, dubbed ‘Beauty Sleeping’, tells a vivid tale of ancient woodland, and the importance of restoration.
After two world wars, the UK was in desperate need of timber. This saw thousands of ancient woods cut down and replaced with fast-growing conifer trees. This changed the natural woodland habitat, casting dense shade and leaving native wildlife struggling in the dark. This historic story is told in the form of wonderful, wall-scaling illustrations - courtesy of our very own senior illustrator, Matt Pascoe.
Walking through the woodland area gives you a real feel for the lost historic woods, with a mix of real greenery and printed photographs. Little touches such as realistic wildlife models and different synthetic tree aromas, really gave a sense of wonderment and natural woodland habitat.
It was great to see the team's artwork on such a large scale, and to see the Woodland Trust 'Beauty Sleeping' exhibition in full glory. If this has sparked your ancient woodland interests, you can visit the Woodland Trust website to find out more.