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Nick Phipps

Marketing Manager

BrightonSEO Presentations - 7th April 2017

The biggest BrightonSEO event yet, sunshine, fish & chips on the beach... not a bad way to spend a Friday.

The weather matched the occasion and the incredible line-up of talented speakers didn't disappoint. This was in our opinion the best BrightonSEO ever. We listened to a number of really interesting talks including; Tom Bennet discussing how to use Google Tag Manager to report on your content marketing, Raj Nijjer from Yext with a detailed look into the future of voice search. But we barely scratched the surface. So we went on the hunt for the sessions we missed and collated this list of the entire day.

As you can see there are a few presentations missing, to help us fill in the blanks tweet us if you find any @rawnet.

Authoritas also filmed the day from Auditorium 1, watch here.

Morning Sessions

Auditorium 1

Raj Nijjer – AI and Structured Data: How Voice Search Raises the Stakes for Businesses

Purna VirjiKeywordless Searches: How Your Camera is the New Search Box

Will CecilDeveloping an enterprise level SEO data strategy – challenges and experiences from the frontline

Auditorium 2 – Search & Data

Tom CapperLinks & Rankings: The Story in the Data

Neil Lawrence – Lies, Damned Lies and Big Data

Claudia Higgins – Getting the most out of the SEO data you can get for free

Malcolm SladeBrand: The Only Future Ranking Factor

Syndicate Halls 1 & 2 – AI & Machine Learning

Shaona Ghosh – Machine Learning and AI algorithms

Thomas Nowotny – Bio-inspired computing and control

Neill HorieSEO & Artificial Intelligence Optimisation

Syndicate Halls 3 & 4 – Fundamentals

Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion

Laura HoganUtilising Search Console for SEO Quick Wins

Roxana Stingu – WordPress optimisation beyond the Yoast plug-in

Restaurant Stage – Biddable

Susana Valverde Solano – How to choose where we invest our media spend

Marco VolpeHow to create your own dynamic remarketing

Sam VandermarkLooking beyond paid search for better biddable results

Meeting Room 1A – Mobile

Robin Fry – Lessons that non-game app promoters can learn from the mobile game industry

Thomas PetitA/B testing your app store listings

Daniel RowlesMobile first indexing – what it means to you in practice

Meeting Room 1B – Ecommerce Success

Zak EdwardsDon’t be Awesome! Just be alright at everything!

John AshtonCommon mistakes retailers still make in eCommerce

Alina GhostManaging SEO in a Complex Business

Mid Morning Sessions

Auditorium 1

Marcus ToberWhy SEO and Content Marketing must always be data-driven

Tom Benett – Measuring Content Success with GTM

Jade Rattan – The 8 Step Checklist for Creating a Show Stopping Distribution Plan

Auditorium 2 – SEO Audits

Anita ValentinovaPower of simple – Python scripts to automated SEO checks

Philip GambleTechnical SEO beyond the initial audit

Andreas Voniatis – Boosting SEO audit recommendations with machine learning

Syndicate Halls 1&2 – Site Speed

Mark Edmondson – Supercharging websites with a real-time R API

Barry AdamsAre Accelerated Mobile Pages Really Worth It? Google AMP Case Studies

Bastian GrimmThree site speed optimisation tips to make your website REALLY fast

Syndicate Halls 3&4 – Insight

Tony Lu – How realtime dashboards can help you make better decisions.

Al WightmanHow can Google Data Studio help me?

Oyin Bamgbose – Call Intelligence: Eliminate your conversion blind spot

Restaurant Stage – Future of Paid

Samantha Noble – How to use Paid Media to increase the lifetime value of a customer

Vikas Arora – Bing is Bigger than you think

Sophie Turton – The psychology of language for PPC

Meeting Room 1B – Mass Content, Mass Opportunity

Sophie MouleUsing Search Data to Inform Business Strategy

Graham MacfadyenContent strategies for digital audience growth

David CoxNeedles and haystacks: The challenges of discoverability in academic publishing

Early Afternoon Sessions

Auditorium 1

Adrian PhippsHow to rank in the answer box

Polly Pospelova – How to take advantage of Google using Usage Metrics for rankings

Sam Auchterlonie – How to hack your SERPs using a lean approach

Auditorium 2 – Crawl & Indexation

Charlie WhitworthHow To Combat Crawl Bloat & Prune Your Content Effectively

Sean ButcherSo you think you know canonical tags?

Janet PlumptonHow to use XPath and CSSPath for eCommerce Websites

Syndicate Halls 1&2 – Local

Greg GiffordAdvanced Local SEO Tips to help you murder your competitors - Amazing slides!

Ronell Smith – Localized Content: Better a Shield Than a Sword

Dan Thwaites – Content, Trust and Echo Chambers

Syndicate Halls 3&4 – Ecommerce

Charlie WilliamsShop it like it’s hot: E-commerce content that’s worth a damn

Edward Cowell – Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO

Kristal Ireland – Tech Futures in High Transaction Environments

Restaurant Stage – Paid Search

Arianne DonoghuePower Up Your PPC

Jennifer Holt – Get More QUALITY Leads from your PPC Campaign

Anu Adegbola – PPC Automation

Meeting Room 1A – Video & VR

Charlotte Davis & Sam Orams – Online video: Maximising ROI for brands

Sam Watts – Introduction to VR: Past, Presence and Future

Meeting Room 1B – Agile, Big Brand Strategy

Robin FishleyBrand Search, Ethics and the Future

Hannah Gordon SmithTackling complex journeys: single strategy for multi sites

Chris FenderL’Oréal’s Digital Data Opportunity

Late Afternoon Sessions

Auditorium 1

Alexandra Lever – How partnerships and sponsorships can help your search marketing efforts

Sam CharlesHow to Build High-Quality Links Without Spending Money

Christoph Cemper5 Years of Google Penguin

Auditorium 2 – Onsite

Omi SidoBeyond the Basics of Website Migration: Tried, Tested & Successful

Emily McLarenSite Migration: Avoiding Sticky Situations

Chris Liversidge – Using Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO

Syndicate Halls 1&2 – Search Quality

Kaspar Szymanski – Google Penalties – Understanding and Dealing with all Google Manual Spam Actions

Jennifer Slegg – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites

Chris Munch – How SEO Bloggers Got a Panda Update Completely Wrong

Syndicate Halls 3&4 – Measurement

Alban GérômeEasy page element tracking with Kermit

Jess Spate – Sampling and sample size in Google Analytics

Michal Brys – Web user tracking behind the scenes

Restaurant Stage – Paid Social

Tara WestHow to boss Sequential Advertising in Facebook

Ned PoulterFacebook Ads: Process, Targeting & Tools, then back again. In 20 minutes

Samantha Hearn – Honeypots: How to use social media to boast your AdWords campaigns

Meeting Room 1A – Business

Hannah ButcherHow to survive being an introvert in a LOUD industry

Sophie Iredale – Should Search Marketers do more to protect their professional Conduct?

Monica Georgieff – Running Marketing like Lean Software Development

Keynote Speaker

Rory Sutherland – Are we creating a culture where it pays to be boring?