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Successful websites engage the visitor and convert prospects, and to achieve this, we need to first understand your customer and what we need them to do. This, along with many other valuable insights are discovered and executed during the Rawnet Journey.
We begin with a workshop whereby the find out the key project factors such as objectives, audience, processes, messaging and measurables.
A sparkling new website will not bring in new business just because it looks nice. We aim to identify some KPIs which are referred to during the design and development process, so that we can actively track and measure the success of the project after launch. We'll even agree scenarios where we're only paid on success. We can do this because we know we can make a difference.
If you're looking to improve the flow of new business via your website, before we crack on with content, we research a keyword strategy by reviewing competitors and search trends.
Posh term for Sitemap. The information architecture helps define where the content sits and the best way in which users can find what they need.
Front end, client facing design. Our web designers are briefed on the requirements and KPIs, then get to work on the look and feel.
The technical framework that pulls the project together. This often includes Content Management Systems, CRMs, Lead Management or any other technical or third party integration.
Before launch, the site is subject to real world tests, and a final review of tweaks and changes.
This process is an rather unceremonious update of a domain setting. However, the consequence is a live website, improved conversions and a better online presence. Party poppers are optional.
We like to keep close tabs on websites, reviewing the KPIs and tracking the improvements. Are visitors using the site as expected? Are objectives being met?
It's important to make an on-going effort to maintain your most prominent window to your customers. To maintain the initial value, making small adjustments to further improve the effectiveness is a great way to ensure the maximum return.
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